We’re Actually
We admire brands that have strong values and represent sustainability and operate for a good cause.


Started by Chance in 2006

Actually Distribution started by chance in 2006 one year after the first retail store ACTUALLY opened in 2005, after a brand saw a potential in us in representing them in South East Asia.

Learning from our retail business has helped us operate our distribution business strategically. Over the past years, we’ve been constantly communicating with many retailers, dealers and resellers all over South East Asia. As of now, we are proud to say that we have opened up a partnership with more than a hundred businesses across the region.


Retail Outlets


Outside Plaza Indonesia

Plaza Indonesia level 4 Unit E27, DKI Jakarta 10350


Outside Pondok Indah Mall 3

Pondok Indah Mall 3 Level 3 Unit 316, DKI Jakarta 12310


Outside Sogo Plaza Senayan

Jl. Asia Afrika Plaza No.8, RT.1/RW.3 Jakarta Pusat


Fjallraven Store

03-11/12/13, 313@somerset, 313 Orchard Rd, Singapore 238895


KEEN Garage

6 Raffles Blvd, #02-161 Marina Square, Singapore 039594


Outside Wheelock

501 Orchard Rd, Singapore 228209


Actually 313

313 Orchard Rd, #03-37 to 40 313 Somerset, Singapore 238895


Outside Bugis Junction

200 Victoria Street, Bugis Junction, #02-10B, Singapore 188021


Outside Marina Square

6 Raffles Blvd, #02-159 Marina Square, Singapore 039594


Outside Tangs at Tangs Plaza

3rd floor 310 Orchard Road


Outside Bali Lane

660 North Bridge Rd, Singapore 188797


Outside One Utama

Lot S343, 2nd Floor (New Wing), 1 Utama, Selangor, Malaysia


Brands We Represent

From classic to trendy products, brands that we supply innovate on functionality & durability without compromising the look that our consumer are looking for.

Fjällräven is a Premium Outdoor Brand from Sweden, specialise in creating durable, timeless and innovative outdoor equipment for both lifestyle and outdoor use. It was founded in 1960 by Ake Nordin and has been inspiring people go back to the nature ever since.

Keen (stylized KEEN) is an American footwear and accessories company based in Portland,Oregon. Founded in 2003 by Martin Keen and Rory Fuerst. The company’s products are sold in retail locations throughout the US and Canada and also are distributed worldwide.

CHUMS retainer was created in 1983 by a Colorado River guide who sought a simple, comfortable way to keep his expensive sunglasses out of the river. The first prototype was fashioned from shoelaces and foam rubber. Chums has grown a lot since starting out of a VW van parked in a boathouse parking lot. We now have 3 offices (Hurricane, Salt Lake City and Ketchum, ID) and over 75 employees

PRIMUS started in a small blacksmith workshop in central Stockholm back in 1892, when F.W. Lindqvist and J.V. Svenson created the world’s first soot-free kerosene stove! As it was the first, they decided to call it Primus (meaning first). The name became synonymous with reliable stoves and the stoves became the primary choice for people heading off on both first ascents and demanding expeditions.

Outside Brand is inhouse brand for OUTSIDE. We have passionately crafted products with our design twist to embrace the outdoor and for everyday use that we like it ourself

United by Blue are made in GOTS-certified factories from sustainably-sourced materials since 2011. We create them to last, because the best way to be a conscious consumer is to ultimately consume less. We make this attainable by designing products that facilitate new ways to generate less waste, At United By Blue, we believe business not only has the ability to be a part of environmental solutions, but also a moral responsibility to address them.

WILDO® offers a premier line of lightweight, functional and innovative campware. For over 35 years, all of the products made by WILDO® are proudly made in Sweden to their rigorous and demanding specifications.

Outdoor Products Japan Started by 2 American brothers both are outdoor enthusiasts, decided to rent a small warehouse in California in 1973 and start producing quality sports packs under their own brand name, OUTDOOR PRODUCTS. OUTDOOR PRODUCTS JAPAN, is now owned by Itochu Japan


Get in Touch

PT Outside Indonesia

Puri Cinere, Jl. Jati Luhur Blok F1 No. 1A Kec. Cinere, Kota Depok 16513 Jawa Barat INDONESIA

Actually Philippines Inc

5th Floor, Picadilly Star Building, 4th Avenue corner 27th Street, Bonifacio Global City, Taguig City, Metro Manila,1634 PHILIPPINES

Actually Fashion (MY) Sdn Bhd

JUMPA@Sungei Wang Plaza LOT G09-10, Jalan Bukit Bintang, Bukit Bintang, 55100 Kuala Lumpur MALAYSIA

Actually Pte Ltd

37 Tannery Lane #06-02 Tannery House 347790. SINGAPORE

© 2005 – 2022 Actually – All rights reserved.